Brand Curators sent two of its own, Jayde I. Powell and Tameka Bazile, to the South of France for a week that landed them on three stages, in two major trade publications, and in the middle of a conversation the whole industry is now having about the power of creator presence at global industry events.

When it comes to influencer marketing, there’s no universal rate card. A brand might laugh off a creator’s rate, while another might approve it without hesitation, making it nearly impossible for creators to determine what they should charge. The lack of standardization leads to confusion on both sides, leaving brands to wonder whether they’re overpaying or underpaying and forcing creators to navigate a pricing landscape that feels like the Wild West.

Brand Curators, founded in 2020 in New York, represents a new type of creator representation that refuses to be confined by traditional agency classifications – instead focusing on what founder Tiffany “Tiff” Knighten calls “creatorpreneurs” and their needs in the creator economy.

Ava and Tiff explore public relations and the great value it holds for brands and individuals. They cover identifying the basic building blocks of PR, how to determine your own PR-readiness, and how to best break through the noise with strategies and stories that matter - even amidst the ever-chaotic news cycle. Tiff shares why using your voice and telling your story matters more now than ever, and offers tips for overcoming hesitation.

Collective Voice, a Rakuten company, needed to enter the creator economy conversation — not just exist in it. Over nine months, Brand Curators built the PR infrastructure, media relationships, and thought leadership platform that got them there.

We’re thrilled to announce that Brand Curators has been recognized in the PR Net 100: Top 100 PR Agencies of 2024! This prestigious honor highlights our commitment to public relations, branding, and strategy excellence.

It’s time to step into the spotlight and tell your story with confidence. In this workshop with PR Pro Tiff Knighten, you’ll learn how to build a personal brand that reflects who you are, creates real connections, and positions you for the opportunities you deserve.

In this workshop, award-winning PR strategist and Brand Curators founder Tiff Knighten breaks down the real PR playbook for creators, founders, and mission-led brands ready to get visible without losing their peace. From pitching yourself confidently to landing press without paying for it, this is your guide to becoming booked and busy sustainably.

Mental health in the creator economy had never been treated as a subject of serious research until now. We led the PR launch of the first major creator mental health study, securing coverage in Adweek, Fast Company, Entrepreneur, and more.

Jayde I. Powell was already a respected content strategist and rising creator. Within 12 months, we helped solidify her position as a leading creatorpreneur, earning five industry award nominations and top-tier coverage in CNBC, TIME, and Forbes.

We built the press strategy and media outreach around a single experiential activation: a live painting demonstration by Mikail Akar paired with an interactive youth workshop led by Art Start, hosted at One World Observatory.

BLKNWS: Terms & Conditions is one of 2025's most important cultural films. We supported its festival run across TIFF, the New York Film Festival, BlackStars Film Festival, and the Gotham Awards — coordinating press, media training, and talent, and helping position Kahlil Joseph's vision for the audiences it deserved.

In our fifth annual power list, BI is spotlighting top publicists and PR pros who work with creators on platforms like Instagram, TikTok, and YouTube.

We are thrilled to announce that Brand Curators Founder & CEO Tiffany Knighten has been named a 2024 G.E.M.S. Distinguished Communicator of Color Honoree by the Diversity Action Alliance.

WE NYC is the first city program in the country dedicated to addressing the entrepreneurship gender gap by providing specialized business services tailored to the needs of women entrepreneurs.