When it comes to influencer marketing, there’s no universal rate card. A brand might laugh off a creator’s rate, while another might approve it without hesitation, making it nearly impossible for creators to determine what they should charge. The lack of standardization leads to confusion on both sides, leaving brands to wonder whether they’re overpaying or underpaying and forcing creators to navigate a pricing landscape that feels like the Wild West.

Brand Curators, founded in 2020 in New York, represents a new type of creator representation that refuses to be confined by traditional agency classifications – instead focusing on what founder Tiffany “Tiff” Knighten calls “creatorpreneurs” and their needs in the creator economy.

Ava and Tiff explore public relations and the great value it holds for brands and individuals. They cover identifying the basic building blocks of PR, how to determine your own PR-readiness, and how to best break through the noise with strategies and stories that matter - even amidst the ever-chaotic news cycle. Tiff shares why using your voice and telling your story matters more now than ever, and offers tips for overcoming hesitation.

In our fifth annual power list, BI is spotlighting top publicists and PR pros who work with creators on platforms like Instagram, TikTok, and YouTube.