Brand Curators operates at the intersection of public relations and the creator economy.

We work across two lanes: PR and communications for brands and organizations, and full-service representation for creatorpreneurs and executives, bringing the same strategic rigor and cultural fluency to both.

We bring earned media strategy, social storytelling, and influencer expertise into a single integrated approach, spanning brand partnerships, talent representation, and community building.

Every client relationship we take on is a long-haul investment — in the right story, the right rooms, and the kind of visibility that compounds over time.

Vintage typewriter on a red velvet sofa with a leather bag and newspaper, representing the storytelling approach behind Brand Curators' strategic communications
Tiffany Knighten, founder and CEO of Brand Curators, holding Essence magazine and an iced coffee in Brooklyn

Tiff Knighten spent years in publicity, integrated marketing, and corporate communications, building brands, shaping narratives, and watching from the inside as the same story played out over and over. The people doing the most impactful work in the room weren't getting the credit, the compensation, or the platform they deserved.

In 2020, she founded Brand Curators to start building that infrastructure herself.

Brand Curators was built to amplify the voices of women-identifying, BIPOC, and LGBTQ+ creatives and visionaries who are sparking revolutions and reshaping industries in real time. Creators, founders, organizers, disruptors. We exist for the people who are already the main characters in their industry and just need the world to catch up.

Tiffany Knighten, award-winning brand strategist and PR agency founder, on a Brooklyn sidewalk

Meet

Tiff

Tiff Knighten has always believed that the right story, told well, can change the trajectory of a career. As the Founder and CEO of Brand Curators, she’s spent her career doing exactly that: building visibility for the people who deserve to take up space. An empathetic leader and community builder at her core, Tiff centers human connection in every client relationship, showing up not just as a strategist but also as a thought partner, mentor, and advocate.

  • Before founding Brand Curators in 2020, Tiff built her expertise across corporate communications, event publicity, and digital strategy, working at MTV, VH1, NASDAQ, and Super Bowl XLVIII. Today, her agency has been recognized among PR Net's Top 100 PR Agencies, and Tiff herself has been named a 2024 Distinguished Communicator of Color by the Diversity Action Alliance, a Top PR Pro in the Creator Economy by Business Insider, and one of the Propel 100 Most Influential PR Tech Leaders in the World. She is a graduate of Seton Hall University with a B.A. in Public Relations and Journalism, a professional speaker, contributing writer, and the host of Main Character Energy with Tiff Knighten, a podcast about personal growth, mental health, and owning your narrative. Her work has been featured in The New York Times, Business Insider, and Forbes.

BEHIND THE NAME

To curate is to select with intention. It's a discipline that requires taste, expertise, and an instinct for what belongs — and what doesn't. At Brand Curators, we apply that same precision to visibility: bringing together PR, social media, experiential marketing, and brand strategy into a single curatorial lens. We look at what exists, identify what matters, and elevate how the world sees it. That's how we build the frameworks that put the right people in the right rooms at the right moment.

Everything we do at Brand Curators is rooted in equity, transparency, and a genuine commitment to the long-term success of the clients we serve.

❤️‍🔥 Sustainable Success

We're not here for the moment. We build pathways to visibility that compound over time, creating careers and brands that last well beyond the next campaign.

⚡️ Equity Over Visibility

Exposure without ownership isn't success. We fight for fair compensation, equitable partnerships, and deals that reflect the real value our clients bring to the table.

📣 Amplify What Matters

We work with culture-shifters — the creatives, founders, and disruptors whose voices move industries.

💌 Community as Infrastructure

We believe disruptors need more than a platform. They need a community. We create genuine spaces for connection, collaboration, and collective growth.

🎤 Champion Emerging Talent

The next generation of creative voices deserves a seat at the table. We actively uplift emerging talent, advocate for their worth, and help them own it.

WE DON'T DO QUICK WINS, WE BUILD LEGACIES.

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WE DON'T DO QUICK WINS, WE BUILD LEGACIES. 🪄

PR for a new era of influence means more than securing media coverage.

It means redefining how brands value creative talent and how creators own their worth. We work with a personal touch and a global vision, pushing for transparency, inclusion, and sustainability as industry standards, not afterthoughts. And we believe the best partnerships, like the best brands, are built to last.

We're in it for the long haul. With you, at every step of your journey.

Work With Us
Brand Curators founder Tiffany Knighten with team members Brendon Raab and Jimena Garcia at a creator community networking event in Brooklyn

Meet The Team

  • Jimena Garcia

    Account Manager

  • Brendan Raab

    Account Manager

  • Kaitlin Murphy

    Project Management

  • Kirsten Desabrais

    Communications Advisor

  • Samantha Ley

    Integrated Marketing

  • Khaleelah Logan

    Integrated Marketing