PR Power Girls: Mastering Public Relations and Media Literacy with Tiff Knighten
Ava and Tiff explore public relations and the great value it holds for brands and individuals.
They cover identifying the basic building blocks of PR, how to determine your own PR-readiness, and how to best break through the noise with strategies and stories that matter - even amidst the ever-chaotic news cycle. Tiff shares why using your voice and telling your story matters more now than ever, and offers tips for overcoming hesitation. They also discuss strategies and tools for being a better contributor to and consumer of media. From navigating the complexities of cancel culture (and how to get "un-canceled") to the need for increased media literacy while we're flooded with propaganda, AI, and misinformation, these are conversations that matter now.
Timestamps:
00:00 Introduction to Tiff Knighten
04:11 Becoming a PR Power Girl
08:26 How to leverage public relations for growth
15:52 Indications that you’re PR ready
19:32 Everyone has a story to tell
22:02 Effective PR during chaotic news cycles
27:14 Different types of media placements
35:53 Using your authentic voice
45:53 Navigating cancel culture as brands and individuals
54:00 Media literacy 101: Critical consumption in the digital age
1:08:05 Why your story matters now!
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