Booked and Busy: Your PR Playbook

It’s time to step into the spotlight and tell your story with confidence.

In this workshop, award-winning PR strategist and Brand Curators founder Tiff Knighten breaks down the real PR playbook for creators, founders, and mission-led brands ready to get visible without losing their peace. From pitching yourself confidently to landing press without paying for it, this is your guide to becoming booked and busy sustainably.

Tiff shares what most people won’t tell you about building media relationships, finding your hook, and ensuring your brand is ready for the spotlight. Whether you’re a nonprofit, service provider, or creative entrepreneur—if you want to show up like a pro, this one’s for you.

What You’ll Learn:

• How to know when you’re PR ready

• What makes a story media-worthy

• How to pitch without feeling cringe

• Free tools that support your PR strategy

• The truth about paid vs. organic PR

00:00 – Introduction and Welcome

00:39 – Meet Tiff: Your PR Strategist

02:07 – Understanding PR Readiness

03:46 – Building Your Media Kit

04:53 – The Long Game of PR

09:30 – Crafting a Media-Worthy Story

11:19 – Effective Pitching Strategies

14:25 – Getting Booked: Practical Tips

17:04 – Free Tools for PR Success

20:06 – Positioning Yourself as an Expert

21:39 – Building and Maintaining Relationships

23:51 – Balancing Visibility and Peace

25:07 – Organic PR vs. Pay to Play

27:39 – Final Thoughts and Resources