Jayde I. Powell
Challenge
Jayde I. Powell had built real credibility as a content strategist and creator, with over a decade of experience, a growing LinkedIn presence, and a clear point of view on B2B marketing and the creator economy. She did not need reinvention; she needed visibility. The opportunity was to ensure the industry recognized her at the level she was already operating.
Approach
We partnered with Jayde to formalize a clear, ownable position as a creatorpreneur at the intersection of content strategy, entrepreneurship, and the creator economy. From there, we built a focused visibility strategy, prioritizing the platforms, publications, and awards that would compound credibility and reinforce a single narrative over time.
Implementation
Refined positioning and messaging framework rooted in Jayde’s existing authority
Led a targeted media strategy across B2B marketing and creator economy outlets
Secured coverage in CNBC, Forbes, and key industry publications
Supported brand partnerships with Meta, Canva, LinkedIn, HubSpot, Hootsuite, Sprout Social, and Calendly
Managed and submitted five strategic award nominations within 12 months
Awards & Recognition
Women in Content Marketing, Freelance Excellence Award (2025)
ADCOLOR, Creator of the Year Nominee (2025)
PR Daily Awards, Social Media Professional of the Year Finalist (2025)
Creator Economy Live, Top 50 Innovators (2025)
Black Women Marketers, Little Miss Viral (2024)
Impact
Five major award nominations in under 12 months
Coverage across CNBC, Forbes, and leading industry publications
Brand partnerships with top-tier platforms including Meta, LinkedIn, and HubSpot
Clear positioning as a leading voice in B2B marketing and the creator economy
Sustained inbound demand, with partnership inquiries routed through Brand Curators
Scope of work
Individual talent positioning, thought-leadership strategy, trade and consumer media relations, award campaign management, brand partnership development, long-term visibility building.